Changing Shapes – Episode 7
I sat down with Tim Weinheimer, Chief Marketing Officer at Hahn, to explore how he’s navigated decades of agency change — from the early digital days to today’s AI-powered campaigns — while holding fast to a simple but powerful value: caring.
Tim has led award-winning public health initiatives, built cross-disciplinary teams to experiment with AI, and authored The Robot Apocalypse: How Brands Can Survive and Thrive in the Age of AI back in 2018, well before the current hype wave. His outlook combines data, ethics, and storytelling in a way that feels both pragmatic and deeply human.
Our conversation explores:
How to bring success and care together in leadership, and why small acts of connection matter in a distributed workforce.
What Hahn’s AI hackathons revealed about using generative tools for creativity without losing friction or emotional resonance.
Where we are in both the AI hype cycle and the trust cycle, and how brands should navigate each.
Why personalization and “extreme listening” may shape the next wave of technology and social platforms.
The cultural fatigue with social media and what might emerge to replace it.
It’s a conversation about speed and care, hype and trust, innovation and authenticity — and how to build communication that remains both cutting-edge and human.
https://hahn.agency/
